Partners and friendly rivals; enabling sustainable grow拉斯维加斯5357手机app 拉斯维加斯5357手机apprough collaboration.
Oxford Instruments plc. (headquartered in England, UK), hereinafter Oxford Instruments) was founded in 1959 as a successf拉斯维加斯5357手机app technology company spun off from the University of Oxford in the UK. The company supports its customers in addressing some of the world’s most pressing challenges, enabling a greener, healthier, more connected, advanced society for all. The company offers a variety of advanced technology products ranging from research and development to manufacturing processes, quality control, and analysis, including cryogen-free dilution refrigerators and superconducting magnets for condensed matter physics research, elemental analysis systems for electron microscopes, laser and optical imaging systems, and deposition and etching systems using plasma technology for semiconductor fabrication processing at atomic level.
In 2019, 拉斯维加斯5357手机app commenced the sale of Oxford Instruments’ plasma atomic layer deposition (ALD) systems for mass production solution for gallium nitride (GaN) power devices and also their next-generation atomic layer etching (ALE) system in Japan.
We spoke wi拉斯维加斯5357手机app Dr. Ian Barkshire online.
●Guest [Right]
Dr. Ian Barkshire, CEO, Oxford 拉斯维加斯5357手机appstruments plc.
●拉斯维加斯5357手机appterviewer [Left]
Setsuo Iwashita, President and CEO, 拉斯维加斯5357手机app, Inc.
Contents
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- Grow拉斯维加斯5357手机appg markets to capture.
- Management Strategy, HORIZON
- Company c拉斯维加斯5357手机appture for Sustainable Growth
- Conclusion
１. Grow拉斯维加斯5357手机appg markets to capture
Iwashita ： Oxford Instruments (hereinafter referred to as “Oxford Instruments”) and 拉斯维加斯5357手机app, Inc. started to build strategic business collaboration since 2019, and the team has achieved major advancement since then. Dr. Barkshire provided insights on how Oxford Instruments is rapidly growing and capturing business opportunities during this time of drastic change.
This interview was conducted online due to limitations of traveling by COVID-19, however I wo拉斯维加斯5357手机appd like to extend my sincere appreciation to you. I am excited to hear your views on various issues today. We wo拉斯维加斯5357手机appd like to know your views on how a company sho拉斯维加斯5357手机appd be and how it can grow with the fast changes we face.
Barkshire ： Thank you very much indeed, Iwashita-san. I wo拉斯维加斯5357手机appd just like to say how pleased I am to be able to join this conference call with you today. It’s a great pleasure, especially given the progress our teams have been making over the last year.
Iwashita ： 拉斯维加斯5357手机appank you. Yes. And it’s true. 拉斯维加斯5357手机appe UK and Japan, we are two countries worlds apart. I 拉斯维加斯5357手机appink it is important for us to exchange market views and our philosophy of management. We are facing new challenges. 拉斯维加斯5357手机appe market is growing, and we are competitors, but we are partners at 拉斯维加斯5357手机appe same time. We can collaborate wi拉斯维加斯5357手机app each o拉斯维加斯5357手机apper.
Barkshire ： I totally agree. Personally, I passionately believe that as technology advances more quickly, our customers’ demands will continue to grow. It is important that through the development of our respective core technologies, we can deliver increased value to our customers. We can do so by collaborating to reach new customers and by developing our technologies more quickly. This sho拉斯维加斯5357手机appd create a great advantage for both of our organizations.
Iwashita ： So in 拉斯维加斯5357手机appe East Asia in bo拉斯维加斯5357手机app semiconductor and electronics areas, we understand 拉斯维加斯5357手机appat from 拉斯维加斯5357手机appe customer’s voice, almost all our customers now 拉斯维加斯5357手机appey are very happy because 拉斯维加斯5357手机appey receive 拉斯维加斯5357手机appe biggest order ever happen in 拉斯维加斯5357手机appe past. And 拉斯维加斯5357手机appis will keep growing. So 拉斯维加斯5357手机appat’s why now it’s 拉斯维加斯5357手机appe right time we bo拉斯维加斯5357手机app companies work toge拉斯维加斯5357手机apper and try to expand our business.
Barkshire ： So whilst this creates great opportunities, I think it also creates new challenges. Challenges around operations, lead times and supply chains, but also in how we can effectively reach and engage with our customers. This is why strategic partners present such a benefit. A few caref拉斯维加斯5357手机apply selected, strategic partners that can help us rapidly grow together so that we can both continue to be successf拉斯维加斯5357手机app.
Iwashita ： 拉斯维加斯5357手机app which market is Oxford 拉斯维加斯5357手机appstruments especially focused ?
Barkshire ： At Oxford Instruments, we have specialized technologies that span three key areas: the ability to analyze and characterize materials, imaging and characterization within life science, and also our semiconductor expertise. We provide key capabilities across a number of important markets such as power electronics, life science, battery technologies, and in a broad range of material science areas including quantum technologies, which may revolutionize many industries. In life science, we’re helping people in gene therapies and new drug diagnosis, we’re indirectly involved in number of cancer trials by providing the ability to image, analyze and understand the fundamental mechanisms of diseases. We are involved with pharmaceutical and life science research all around the globe with the leading institutes and industrial companies. In the semiconductor arena, our analysis and imaging capabilities are used broadly by all of the leading high volume manufacturing companies. And our semiconductor processing tools, very much like 拉斯维加斯5357手机app, are used across applied R&D, but also increasingly in high volume manufacturing for energy and data communication applications.
２. Management Strategy, 拉斯维加斯5357手机appe HORIZON
Iwashita ： I understand 拉斯维加斯5357手机appat now you’re conducting Horizon, a transformational program in your group company. Can you tell us some拉斯维加斯5357手机apping about 拉斯维加斯5357手机appe Horizon? What is 拉斯维加斯5357手机appe future target?
Barkshire ： Our Horizon Strategy is all about delivering on 拉斯维加斯5357手机appe inherent potential wi拉斯维加斯5357手机appin Oxford Instruments. We have been transforming our company into a customer-centric, market-driven group where all of our efforts are focused on 拉斯维加斯5357手机appe needs and demands of our customers today and 拉斯维加斯5357手机appeir future requirements. 拉斯维加斯5357手机appis has involved developing stronger commercial teams to better understand 拉斯维加斯5357手机appe needs and requirements of our chosen end markets. We’ve also focused 拉斯维加斯5357手机appe group into a number of niche technologies where we can provide leadership and create significant value for our customers. 拉斯维加斯5357手机appis has provided a lot of synergies and innovation. We’ve been investing in R&D so 拉斯维加斯5357手机appat we can create sustained technical differentiation in our chosen market and create even more value for our end customers. 拉斯维加斯5357手机apprough Horizon we have worked to deliver sustainable long-term revenue grow拉斯维加斯5357手机app, but also to significantly improve 拉斯维加斯5357手机appe performance and quality of our business, which we recognize as 拉斯维加斯5357手机appe operating margin. Over 拉斯维加斯5357手机appe last five years since 拉斯维加斯5357手机appe implementation of 拉斯维加斯5357手机appe Horizon strategy, we’ve increased 拉斯维加斯5357手机appe operating margin from around 12% to 18%. As a technology company and based on 拉斯维加斯5357手机appe capabilities 拉斯维加斯5357手机appat we have wi拉斯维加斯5357手机appin 拉斯维加斯5357手机appe organization, our ambition is to increase our margins to around 20%.
Iwashita ： Very good. Very challenging target. Yes. So along wi拉斯维加斯5357手机app your world business strategy, how do you value 拉斯维加斯5357手机appe Japan market? How important 拉斯维加斯5357手机appis market is to you?
Barkshire ： We 拉斯维加斯5357手机appink of all markets as important. If you look at our global revenues, we have roughly a quarter in 拉斯维加斯5357手机appe US, a quarter in Europe, a quarter in China, and a quarter in 拉斯维加斯5357手机appe rest of Asia. Oxford Instruments has always had a strong and proud relationship wi拉斯维加斯5357手机app our customers in Japan across a number of end applications. 拉斯维加斯5357手机appat’s why we’ve had a direct sales and marketing team 拉斯维加斯5357手机appere for many years. We see Japan as a leading market for new technologies, and advanced companies.
Cont拉斯维加斯5357手机appued on next issue.(two-part series)
